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AKC Group is an Indian-inspired, global brand that creates and markets sports and
lifestyle products built upon a strong heritage and authenticity in sports, fitness,
men?s, women?s and Kid?s categories. The brand is committed to designing products
and marketing programs that reflect creativity and the desire to constantly challenge
the status quo. AKC Group deals in world class sports equipments, shoes and sports costumes all over the world. AKC Group has many outlets/ showrooms in every part of the world which enables the people to go and choose their kind of desired stuff. AKC Group's Positioning Celebrate Individuality in Sport and Life: AKC Group understands that people are, above all, unique. AKC Group?s positioning reflects this; celebrating the distinct qualities that make people who they are - their unique points of view, their individual style and their remarkable talents and accomplishments. AKC Group celebrates their individuality, their authenticity and the courage it takes to forge their own path to greatness. While some may call them crazy or eccentric, AKC Group calls them visionary and original. AKC Group's Purpose To Empower Global Youth to Fulfill their Potential: Commitment to Corporate Responsibility is an important legacy and hallmark of the AKC brand. For two decades, Human Rights, through the AKC Human Rights program, were the primary focus of this effort. AKC Group has expanded on what had been built and created a Global Corporate Citizenship platform with a purpose for the brand that will help underprivileged, underserved youth around the world fulfill their potential and live healthy, active lives. AKC's Brand Territory Having Fun Staying in Shape: Having Fun Staying in Shape comes to life through a fun, bold, provocative manner expressed through fresh, eye catching imagery signed off with a unique 'AKC Style.' The tone and manner allows the consumer to look at sport and lifestyle through our lens of 'AKC.' |
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